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The Science of Thinking Smarter

You can hardly escape reading about neuroscience in the press these days, and it’s easy to see why the topic fascinates managers. Intellectual capital, after all, is what business is all about in the knowledge economy. Yet as with any new field of knowledge, there’s a lot of hype about the benefits that recent developments in brain science might bring—for example, the popular notion that executives can become better leaders by emulating the “management” secrets of the human brain. Unfortunately, if you truly emulated the management secrets of the brain, you would create an organization that ran something like the stock-market floor in the closing minutes of Black Friday.

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ArticleMicky Kerwick